Adecco supplies complete recruitment solution for crown holdings’ new manufacturing plant
Posted On 17.12.2022
With all day-one roles fulfilled and over 119 roles hired, discover how Adecco’s tailored RPO offering provided the ideal solution for a high-volume recruitment campaign that included securing hard-to-find specialist engineering talent.
About the client
Crown Holdings are a global leader in the packaging industry with a 130-year history of sustainably producing metal packaging. With 200 plants in 40 countries, they service global markets with products including beverage cans, food cans, and promotional packaging.
The Challenge
Crown Holdings first approached Adecco in 2022 when they were seeking two agencies to join a preferred supplier list to assist with staffing their landmark 625,000-square-foot manufacturing facility under construction in Peterborough.
The plant would become Europe’s largest recycled can manufacturing facility, with production set to commence in Q2 2023. But with no employer presence or existing infrastructure in the local area, staffing the facility represented a distinct geographical challenge.
A high volume of diverse roles was required – including engineers, warehouse workers, and managerial staff – with many vacancies requiring hard-to-find engineering expertise. With a pronounced STEM skills gap in the UK market, the client needed a specialist recruitment solution to help fill these niche roles and get the plant ready for production. The project is expected to require roughly 300 jobs in total as the facility continues to scale up.
During a two-day scoping session, we presented a structured plan to increase Crown Holdings’ employer presence and attract candidates from the local area and beyond, utilising the latest technology and recruiter expertise. Following this, they decided to work exclusively with Adecco and employ our full-scale RPO solution.
Our Solution
We conducted site visits and meetings with business stakeholders to establish key workstreams and worked in partnership to develop the employee value proposition in line with the culture and values Crown Holdings wished to promote.
We then designed a high-volume recruitment campaign to reach and engage the right candidates across multiple phases, developed using our local knowledge of candidate pools, skills, and competitors. Our dedicated Account Director oversaw the campaign, supported by experts in our national delivery centre, the local Adecco Peterborough team, and specialist recruiters across the company.
As most vacancies were niche roles with precise skill requirements, we knew the number of candidates with the exact skillset would be minimal – so the team focused on identifying candidates with transferable skills in similar industries and professions. With the facility under construction, we also arranged 10-week off-site training to meet the necessary onboarding requirements and put individuals in the best position to excel in their new roles.
Speaking about the strategic partnership, Catherine Peach, Talent Acquisition Manager at Crown Holdings said, “Adecco have collaborated with our teams effectively and seamlessly to promote our employer brand, attract and assess good quality candidates for the volume required, and coordinate the entire selection process. The hard work put in by the teams at Adecco allowed us to hire on time and in full at each stage of the project, and we were thrilled with the results. We would recommend them to any business.”
Overcoming Challenges
Throughout the project, our dynamic team of recruitment experts were able to overcome various challenges. These included:
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Switching virtual interviews to on-site interviews where possible – this enhanced engagement and reduced historical no-show rates.
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Sourcing higher-calibre candidates by implementing strategic breaks in interview schedules to allow for market replenishment.
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Exploring additional sourcing options using our Insights Team following a reduction in Level 3 NVQ-qualified engineers in the local area.
“Our work with Crown Holdings is a testament to the strong relationship we have built,” said Jo Speak, Client Solutions Director at Adecco. “By employing creative solutions, we were able to source quality candidates, overcome resourcing hurdles, and strategically deliver the skills their organisation needed.”
The hard work put in by the teams at Adecco allowed us to hire on time and in full at each stage of the project, and we were thrilled with the results. We would recommend them to any business.
Catherine Peach, Talent Acquisition Manager at Crown Holdings.
Key Results
119+
Provided candidates for over 119 positions to date via a 90% primary fill.
100%
Achieved 100%-day one fulfilment across all roles.
5:1
Successfully achieved a 5:1 application-to-offer ratio thanks to advanced candidate sourcing.
100%
Met all onboarding training intake dates with a varied selection of entrants with transferable, industry-ready skills.
300
Continue to generate quality applications to support Delta Park's scale-up. Roughly 300 roles are expected to be filled for the plant to achieve full operative status.