How to write a cover letter that stands out

For some job applications, your cover letter is just as important as your resume (and before you even ask, yes, hiring managers do actually read them). But is your current cover letter following today’s best practices? It’s critical for every job seeker to know how to write a cover letter that will make a lasting impression.

What is a cover letter exactly?

Definitions abound, but here's a simple one. A cover letter is a concise, single-page letter submitted along with your resume when applying for a job that:

• Introduces you
• Highlights your relevant experiences and skills
• Clearly explains your interest in this specific job
• Extends gratitude to your potential interviewer
• Adds a personal touch to your application

When the entire application process can feel impersonal, your cover letter is a way to show respect for the company and position you’re applying for, showcases your unique tone, and may even share a personal narrative explaining why you’re a great fit for this role.

Do I really need one?

If you’re asking that question, it’s safe to assume the answer is yes. Typically, office jobs and other professional environments require a cover letter as part of the application process. However, manufacturing, warehouse, and other industrial jobs usually do not.

The basic takeaway is this: Unless a recruiter or job application explicitly says you can skip a cover letter, you should plan on drafting one, even if they say submitting it is optional.

Why? While a resume outlines each step of your career and lists your technical expertise, a cover letter goes deeper. It highlights your personality, enthusiasm for the opportunity, and those hard-to-describe skills like communication, ambition, and leadership.

Is my cover letter too long?

Hiring managers and recruiters are busy – and also human. They can fall victim to multi-tasking, overbooked schedules, or simply a bad day. In a world where attention spans are short and workdays are hectic, the art of crafting a well-composed, easy-to-read cover letter is crucial. Everything you need to convey should fit easily within one page.

Should I include personal information?

When it comes to including personal details about your life and ambitions, be candid. Let the hiring manager know you’re excited about the role. If you have a story or a particular reason why you’re pumped for this job, share it! Be sure to keep the tone professional, but genuine enthusiasm resonates well with hiring managers. They’re not only assessing your fit for the position but also your compatibility with the company’s culture.

Is it all right to brag?

There’s no reason to be arrogant, but a bit of boasting is absolutely encouraged. Highlight a part of your career history that's distinctive and aligns with the role. Have you successfully completed a relevant project? Your cover letter is a great way to express your passion for the industry and the company’s mission. If executed well, a great anecdote or example can linger in the hiring manager’s memory longer than your most recent job.

Do I need to thank the hiring manager?

Absolutely! Including a line of gratitude is always a smart move. You might want to begin and conclude your letter with something like, “Thank you for considering me for this role” or “I appreciate this opportunity.” It might feel like a silly formality – especially when your letter is running long – but it’s crucial to express your appreciation. (Also, remember to keep saying thanks in follow-up emails and during your interview.)

Great, my cover letter is ready to go…?

Hold on! Before you finish your cover letter (or resume), ask a trusted friend or colleague to proofread and identify any spelling or grammar errors. Once that's squared away, it's time to start exploring job opportunities.

Already have your cover letter perfected? Take a look at our current job opportunities or contact your local Adecco branch.