Attraction And Branding

Successfully targeting the right people for the right roles in competitive markets comes down to achieving a strong and engaging brand presence. Messaging that resonates with the talent you are trying to attract and content that reaches them in the right areas is key to securing their initial engagement and capturing that all important ‘find out more response. We create recruitment campaigns for our clients that enrich their brand identity. We initially research exactly who the ideal candidate is and where they are. From this research we devise campaign messages, creative content and the perfect channel strategy.

Employer Branding

The key pillars to our employer branding focus on showcasing why talent joins, stays and flourishes within the client s organisation. Focussing on employer branding improves the quality of candidates and the ability to hire the best people, 80% of our clients agree to this. Our clients also benefit from enhanced reputations and increased productivity as their new hires join with a sense of commitment. Overall time to hire is reduced and retention rates benefit.

talk to an expert

Web design and digital marketing solutions

Your online presence is often the first port of call for any prospective talent who is weighing up whether a move to you is right for them. You have seconds to capture their interest. Your website and digital persona are the first impressions candidates get of your organisation, it s one of your most valuable attraction tools. Using your website and digital profile to attract talent to your business takes expertise. A strong digital recruitment strategy will have a huge impact on your efforts. It s not just about having a slick website.

We employ a blend of search engine optimisation (SEO), pay per click (PPC) advertising, social media marketing, and content strategies like influencer campaigns that work together to achieve measurable results. Our teams are experienced and confident in their approach and our campaigns creatively respond to the many challenges our clients face.

Local Labour Market Analysis

We view our clients as partners, and we deliver more than traditional, transactional supplier relationships. Due to the breadth and depth of our business we have up to the minute data and insights ready at our fingertips. Having access to this data and the area specialists to interpret it, mean we can deliver campaigns based on fact, not assumptions. This makes our campaigns stronger and quicker at returning results, saving our clients time and valuable resource. Our insights look at competitors, pay rates, transferable skills, local, regional, national and even global data; all of which feeds our market strategy.

We look at our data and insights from their point of view and offer recommendations with their overall business and recruitment objectives in mind. This multi faceted approach means we can better understand, interpret and predict workforce movements for our clients. Our unique perspective gives our clients sight of how their workforces can grow.

talk to an expert